International Expansion is a guide to international business expansion tips and training courses from around the world. Although started in Chicago, this site receives contributions from our global representatives in Oslo, Manila, Shanghai, and from time to time, from many other locations.
Topics to be covered include, but are not limited to,
- international expansion strategy
- international market expansion
- reasons for international expansion
- difference between international and global expansion
- setting up and managing foreign channels of distribution or gaining and managing foreign market representation
- international franchising and licensing
- country or region or market and competitor analysis
- how to do business in the top markets and markets of interest
- immigration, residency, and work permit issues
- international transportation, including maritime law and flags of convenience
- global financing
- import and export
- cross-border mergers and acquisitions
We welcome additional suggestions and contributions. We also welcome collaboration with other Internet sites covering the same or similar topics.
We will also include specific examples, such as McDonald’s, Tesco, NFL, and Jollibee Foods Corporation international expansion; as well as such topics as how to expand your business, international expansion consulting, and global business expansion. As we grow, we will also include references to other sites, such as Entrepreneur, which provide useful tips for international expansion.
International expansion here refers to international business expansion and primarily your international expansion strategy. You may already have chosen one or more international expansion strategies for growing your business; or your business strategy is still to be developed.
At any rate, it is customary to approach this from a sales and marketing strategy viewpoint, and to engage marketing consultants to advise on business growth. To the extent these consultants are experts at b2b marketing and start by creating a business marketing plan, not just creative product marketing or brand marketing, but strategic marketing, this approach may be useful.
The more direct route, however, is to identify international expansion as a business development strategy to be based on sound business research. A brand marketing strategy based on marketing strategy consulting can approach your true needs, but you need to be careful to distinguish marketing tips and strategy and corporate development.
When you have a growing business and some business success, you may call your expansion international to take in a broader strategic vision. When you always think “grow my business,” why not add “grow business internationally?” Today, with the Internet and advanced communication, this is highly feasible without much in the way of business relocation, and even smaller companies can into the game.
The key is a mentality that considers international market expansion among business growth strategies. Without that, are you really ready for any international business opportunity? The place to start is by defining your business plan ideas, business start up costs, business growth plan, business expansion plan, and business expansion strategies as international.
Typical business plan writing software does not consider global business expansion. Expansion business itself is treated as a step-child in comparison to business start-up. It may be said, however, that a global expansion strategy should be the immediate focus of how to grow a business.
How To Expand Your Business
So how does one start and grow an international small business? The problem is really the questions, as small business expansion is not a good candidate for an international expansion plan. Drop the word small, even if you seem to be, and simply think how to grow business.
Starting a franchise business as your business expansion strategy may help you win immediate international attention, but, again, you need to stay away from thinking in terms of franchising small business and concentrate on how to expand your business, how to deal with corporate expansion.
Expanding business globally requires slightly different international expansion plans than a plan based on stages of business growth over time. It is possible to consider a new business strategy and global business strategy and work backwards from a global perspective to formulate a more traditional type of business implementation plan.
Expansion of business globally, therefore, is not incompatible with small business international; but an international expansion business is more than expanding business internationally: it is a new identity.
Next time you say “expand my business,” therefore, make sure that you include a business international expansion perspective, which allows you to expand business internationally using a global expansion of business mentality, and your more optimized business plan for expansion.
Then get ready to hire your first product manager international, as new business and product ideas will both come from abroad.
As we develop the rest of this international business expansion site, we will return to this page to update it, to make it an overview of what is available and what is coming at International Expansion.