Monthly Archives: December 2010
International retailing post one will be added shortly and contain an overview of international retailing.
International marketing covers both in-market advertising and promotion and digital, Internet, and hence, global marketing. Channels of distribution, traditionally considered marketing, is rather covered under international expansion or international corporate development. More later…
International licensing is a multi-trillion dollar business, and a prime example of international expansion. It includes international franchising, although the latter is covered under a separate category on this site. More to come…